I’CORE’NIC
I’CORE’NIC — Axiz with Intel & Microsoft
A sub-campaign under A.I.Conomics, built around the power of Intel® Core™ processors as the engine of practical, real-world AI.
It positions Windows 11 and Intel Core as the most accessible, secure, and enterprise-ready way to run AI where it matters most — on the device, at the edge, and across the organisation.
The campaign gives leaders a clear pathway from AI curiosity to AI capability.
Client Brief
A campaign that translates the rapidly expanding AI narrative into something tangible, credible, and directly applicable to South African enterprises.
The brief required demonstrating how Intel Core processors, paired with Windows 11, unlock real AI performance for business — from everyday workflows to advanced compute tasks.
Strategy
The genius of Iconic’s Core architecture, now lives in AI adoption.
Design
Icons composed of cascading binary digits.
